Today, the product is used by 50,000+ users across functions and industries to build an online presence in the form of communities, portals, stores, and even CRMs. Softr v1 was a website builder that was built with a zero learning curve experience as priority Uno and v2 used AirTable as a database to step the product up to a web-app builder. What Softr had to do for web development was what the iPhone did for photography The no-code movement had arrived and the right balance of customizability and simplicity promised to digitize a long tail of tech needs including those of the booming creator generation. The following product development phase (of course they started up 😏) uncovered that the real differentiated opportunity was not in making life easier for engineers but was in detaching these repetitive (and often boring) tasks from the developer and empowering “the non-technical” to build web-apps and websites on their own.

A platform that allowed users to drag and drop pre-built blocks of these features to create applications was clearly the next step in an evolution-journey that had GUI, code libraries, OSS, and microservices as milestones. They had seen just enough valuable engineering bandwidth lost on repeat features like authentication, payments, and messaging that every other dating app or online store was made with. Veteran developers Mariam Hakobyan and Artur Mkrtchyan were no strangers to the frustrations of redundancy.

Lego app builder